Senior Product Designer · Jakarta, Indonesia

12 years of design that ships.

I simplify complex products without simplifying the decisions people need to make.

Fintech & Consumer Products Thoughtful Decisions Production Mindset
Open to opportunities Europe · APAC · Remote

Complex problems. Clear decisions.

These case studies show how I approach product design by balancing user needs, business goals, and technical constraints to create experiences people can trust.

Beyond the main case studies

A collection of product explorations, internal proposals, and pitch concepts across different industries, teams, and stages of product development.

Leonardo Budi Based in Indonesia

I care about the details no one sees.

I'm Leo, a Senior Product Designer with 12 years of experience designing fintech and consumer products. I enjoy solving problems that sit beneath the interface, where product decisions, technical constraints, and implementation come together.

My work often involves finding the simplest direction that balances user needs, business goals, and what a team can realistically build, then making sure that thinking survives the journey from design to production.

I've worked across mobile fintech products, foreign exchange, payments, merchant products, and design systems. I'm especially comfortable working closely with product and engineering teams, where the best solution often comes from understanding the constraints as much as the problem itself.

Currently based in Jakarta, Indonesia. Open to Senior Product Design opportunities across Europe and remote international teams, with relocation available.

The principles behind my work.

01
Thoughtful Decisions
I don't jump to solutions. I spend time understanding the problem, questioning assumptions, and exploring different directions before committing to one. Every design decision should have a reason that can be explained and defended.
02
Intentional Craft
I care about how a product feels as much as how it works. Every interaction, hierarchy, and detail should make the product easier to understand. Good craft isn't decoration. It helps people know what to do next.
03
Pragmatic Under Constraints
Every project has trade offs. Tight timelines, technical limitations, and changing priorities are part of the job. I focus on making decisions that move the product forward without compromising what matters most.

What people say

Recommendations from people who collaborated with me across different teams, roles, and projects.

He's incredibly detail oriented, which consistently helps improve the quality of every deliverable. His design thinking is very sharp, and brainstorming with him always brings clarity, strong ideas, and thoughtful perspectives.
Aldi Buntaran
Product Designer
Reported to Leonardo
He drives the OVO design system initiative from the very early phase. Producing high quality crafts and making sure the whole team understand and implement it very well. I'm very blessed to have Leo on my team.
Stevanus Christopel
Head of Design · Grab
Managed Leo directly
He was the one that built the OVO design system from zero until it's been adopted by OVO. Such a pleasure working with him, very passionate and has good thinking about design.
Yanuar Budi Prasetyo
iOS Engineer · OVO
Worked on the same team

open to great opportunities.

Currently open to Senior Product Design opportunities across Europe and remote international teams. Looking to solve complex problems with thoughtful teams.