Senior Product Designer · Norrköping, Sweden
12 years of design that ships.
I simplify complex products without simplifying the decisions people need to make.
Complex problems. Clear decisions.
These case studies show how I approach product design by balancing user needs, business goals, and technical constraints to create experiences people can trust.
Nobu Bank · 2024Currency Exchange
How do you make a rate-sensitive transaction feel fast and trustworthy at the same time? Three explorations, one shipped feature, one principle that tied it all together.
Toko Mama · 2025Improving Hold Cart in a High-Traffic POS
When a cashier puts a transaction on hold, it shouldn't just disappear. Here's how we made it stay visible.
myBCA · 2025Privacy & Transparency in Money Transfers
A missing detail was creating hesitation in everyday transfers. A small survey, one real insight, and a toggle as the answer.
Beyond the main case studies
A collection of product explorations, internal proposals, and pitch concepts across different industries, teams, and stages of product development.
Account Hub Refinement
Account settings were buried in a sidebar most users never opened. A proposal to move the entry point to bottom navigation, where thumbs actually are.
Hospitality Service Ecosystem
Three connected tools (guest app, staff task manager, receptionist dashboard) designed so a guest request never gets lost between teams.
Based in Sweden
I care about the details no one sees.
I'm Leo, a Senior Product Designer with 12 years of experience designing fintech and consumer products. I enjoy solving problems that sit beneath the interface, where product decisions, technical constraints, and implementation come together.
I enjoy solving problems where user needs, business goals, and technical constraints compete. My role is often finding the simplest direction that satisfies all three, then making sure that thinking survives the journey from design to production.
Currently based in Norrköping, Sweden, and open to Senior Product Design opportunities across Europe or remote.
The principles behind my work.
What people say
Recommendations from people who collaborated with me across different teams, roles, and projects.
open to great opportunities.
Senior roles in Stockholm or Gothenburg, remote positions, or anything interesting in Europe. Work permit sponsorship welcome.